Tag Archive: promotion


February Tweetup

Ahhh the Tweetup! My favorite monthly event!  I get to see all my tweeps and socialize.  Often I make new friends.  This month’s tweetup was one of the best we’ve had!

Pomegranate Books was our host for this month.  It is a wonderful independent bookstore located just off Kerr Ave near Wrightsville Ave here in Wilmington, NC.  They opened their doors and provided a great space to move about, talk and trade tips.


A great array of snacks and beverages were provided by Kelly Cain Smith and Jeremy Smith. One of the new Tweeps who joined us at the Tweetup is Robin Robinson. She is running for District Court Judge. This is a non-partisan seat and we are excited to see that she’ll be using Social Media to reach a broader audience this election season. Maybe this will catch on with others running for office. I for one would like to see more information on many of the candidates. Robin is pictured here with Jackie Willse, founder of Wilmington Young Professionals. Jackie will be consulting with Robin on her Social Media.


Wilmington Young Professionals has continued to grow. In fact they have just reached 1500 members on Facebook! So congratulations to Jackie for all her hard work! If you would like to get involved with the group check out their Facebook page for more details.
Another favorite attendee to our Tweetups is Bruce Brown. Always on hand to snap away a few pics and report on all the local networking events, Bruce has become a familiar name and face in Wilmington Networking Society. His blog about the event and other local events can be found here.

Another regular attendee is Kimberly Brumsey, of KB Organic Skincare. Kim uses Twitter to share her thoughts and ideas, as well as specials that fans can take advantage of. Kim’s twitter name of @sourcherrywhip is taken from her favorite lotion. As you can see from the photo, she’s taking advantage of the 25% discount that Pomegranate books offered for the evening. Kim also was a sponsor of the evening and gave our door prize of an Organic Mini-Facial that went to one of our other sponsors Kelly Cain Smith.

Seen here is one of 2 furry friends that joined us for the evening! This one is named Hodie! She was a sweet addition to the evening. My little one stayed at home despite his cries otherwise.

One last great snap of our sponsors Kelly Cain Smith and Jeremy Smith. Kelly works with Port City Community Church but is also starting a Graphic Design and Web Design company. Jeremy works with the Soundside Group, an IT assistance company.

Next month we will not have a Tweetup because of Twestival. If you would like to be a sponsor for Twestival feel free to visit the website here, or contact me for more details. I am also looking for a location for our April Tweetup. Thanks to Rebecca Powell of Bec and Call we are planning a “Tweetup and Bleed Up” a blood drive. So we will need a location for most of the afternoon and into the evening. If you know of a location or would like to offer up your business space, let me know.

List of Attendees
Pomegranate Books @pombooksILM

Jeremy Smith @soundsidegroup

Kelly Cain Smith @KellyCain

Bruce and Marge Brown @BruceBrownNC

Rebecca Powell @BecAndCall

Robin Wicks Robinson robin@rwrobinsonlaw.com robinrobinsonforjudge.com

Annie Anthony @JLWQueen cfvc@Bellsouth.net

Brooke Freeman @rightleftstudio

Elizabeth King Humphrey @Eliz_Humphrey

Angela Johnson @DancingAngelArt

Dawn Bugni @DawnBugni

Gayle Tabor @dalm8ton @glynnesoaps

Jennifer Beddoe @3athlete @glynnesoaps

Jackie Willse  @WilmYoungProf @portcitycandles

Kimberly Brumsey @sourcherrywhip

Jennifer Caslin  @foodbankjenc

Becca Jones @sunsetinmyveins

If you can think of someone I missed on this list, please drop me a line.  Also if you or your company would like to sponsor a Tweetup or donate a door prize let me know!

Cheshire Cat

There’s a lot of buzz out about the new version of Alice in Wonderland. My favorite character was always the Cheshire Cat. I loved how he slowly dissappeared and reappeared, and his singing and laughing.

Cheshire Cat
Lately I’ve been a bit of a Cheshire Cat with my business, appearing when I feel like it, and fading away when it’s super hectic. I need to be more of an Alice, curious about everything, and ready to take little leaps of faith. Growing and shrinking my business as the opportunities arise. What about you? Which character do you feel you’ve been lately?

So often clients take for granted that their business is clearly defined or understood by the general public. If someone doesn’t know what you do, or has the wrong impression, why would they use you. The key is to always be educating them, and sometimes that means hiring a teaching assistant. That’s where a promoter or marketing firm comes into play. Let them become your gardner, they can sow the seeds of new business.
Trying to fight a fire when you’re not a firefighter is an exercise in futility and dangerous. So is wading into the world of promotions and marketing without any training. Every day new companies pop up that promise quick results. Your company is not a product on an infomercial so why hire someone who will treat it like one. A good client/marketer relationship is key to succeed where others will fail.
So how do you know if you’re picking the right one? Well some of it is a gut instinct, if you don’t like someone or the way they talk about their business or yours, don’t hire them. Just because they are successful, doesn’t mean they’ll be successful for you. A promoter or marketing firm should be as excited about your business as you are. They should be invested in its performance. Local companies are going to be more effective as well, because they know the market and live in the community.
Can you get online, post your info, and sign up for several sites? Sure. But do you have time to manage the information once it’s out there? Take what you make in a year (if you own your company and don’t take a salary, use your gross profit) and divide it by 8,760 (total hours in a year) that is how much you are worth on an hourly salary. Want an even bigger number? Divide by 2920 (total work hours based on an 8 hour day). Is it worth your time to sit at the computer online all day, or would you rather pay an expert in the field who can maximize their time and your money with targeted posts and pages.
We are beyond the age of websites. Everyone has a dot.com name. I just bought my own name as a domain today, it was still available, so why not? It doesn’t mean that now I’m famous or that my business is going to grow exponentially. Navigating the mine field that is Social Networking, is not for everyone. It’s like the old adage sometimes you have to spend money to make money.

Other Resources
PR Sarah Evans
Behind the Creative Curtain
Open Forum by American Express

How to handle the first bomb

It’s going to happen, you’re going to have an event that just bombs. No one shows up, or everyone shows but no money is made. How do you handle this? Simple, you try again. Sometimes you’re just not going to have a great event, that doesn’t mean they’ll all fail.