Tag Archive: Money


I love Follow Friday! Don’t know what that is??? Well if you’re on twitter you should! It’s only the best day ever!

Follow Friday happens every Friday in the Twitterverse! Twitter users send out reccomendations to their followers of other Twitter users that they enjoy following.  They tag their posts with #followfriday or #ff so that others can easily find them in a search of Twitter posts.  If you’re new to Twitter or decide to join, this is a great way to find interesting people to follow.  It’s also a way to thank people who follow you!

Why do I love it so much? Easy. Follow Friday is almost like a book club.  Here are all your friends reccomending a good book to read.  This is a chance for you to find new people to interact with, network with, share ideas with! It’s also a chance for you to acknowledge the people you follow so they know that what they are sending out into the Twitter ether is appreciated.

Follow Friday is so often overlooked or rushed through. Some users always reccomend the same tweeps.  Others just retweet users who reccomend them, a little self serving but not altogether bad.

So here’s a challenge! The next Follow Friday, go onto your Twitter account and really think:  “Who do I love on Twitter and why?”.  Then send out individual posts to each one of these people with a note about why you enjoy them! I promise it will make your Twitter experience more enjoyable and you’ll see a better return from your followers!

Are you still there?

I was checking my voicemail today, and one in particular required me to write a reminder to myself in my calendar.  As I wrote, the dulcet tones of the voicemail lady (who wants that job?) instructed me on my many options as to the storage and disposal of the message.  When I did not enter in a numerical response, she politely asked “Are you still there?“.

Wow, did that get my brain turning.  Of course I was still there, but was I really there in my mind.  I had already begun planning the return call, the steps to complete my task, and the possible solution.  I entered in the code to delete, hung up the phone and began contemplating the larger question.

So now I’m going to pose this question to myself, my clients, and you the reader.  When you started your business where did you want it to go?  How did you feel about the endeavor in the early stages (first weeks, first months, first year)?  Are you still there?

We’re taught early on in life to plan things in advance.  Set goals, reach for the stars, have a desired outcome.  Yet somehow once we reach these goals we suffer a huge letdown.  After the first dollar bill is framed,

First Dollar Bill Frame

First Dollar Bill Frame

the grand opening party over, grand-openingor the first profit shown on the books we feel deflated.  We set other goals bigger numbers, more success, but often these don’t live up to that initial fervor.  Is it just a fact of life?  I don’t think so.

There is a hunger that all of us feel in the first few days of a new job, new project, or other activity.  Over time that fades with the monotony of the activity or the lack of stimulus or improvement.  The goal is to remember that feeling, to keep that dedication, to strive to improve and excite.  Every week, month, year you should be asking yourself Am I still there? In essence, you have to continue to promote yourself to yourself.

The definition of promote is: to contribute to the growth or prosperity of . Don’t you want to contribute to your own personal growth and prosperity?  As a promoter I often have to coach clients to think big, set goals, and move forward when they’re unsure.  I never ask them to do something I wouldn’t do myself.  The hardest goals to set are stretch goals.  We all set a vision for ourselves and our companies.  But to truly attain that vision we have to stretch ourselves and set bars high.  We can set quantitative goals, weekly goals, or even recognition goals but they must be large enough that they challenge us and excite our minds to dream.

Find some time for yourself, sit down and come up with a vision for yourself and one for your company/job.  Then stretch your mind and set some great stretch goals.  If it’s a quantitative goal, add 10% to what you think you can do, or even 20%.  If it’s a weekly goal, challenge yourself to complete it before the week’s end.  If it’s a recognition goal, double it!  You’ll set smaller milestones for yourself that may need to be accomplished in order to reach these stretch goals, but each one will give you the sense of accomplishment we all  crave.

So did you come up with an answer?  Are you still there?

Related Links

http://www.leadershape.org/home.asp

Ah Cauliflower, the often overlooked, delicious alternative for so many vegetables.  That’s right cauliflower. I know what you’re thinking.  Does she mean the boring white vegetable that I sometimes eat becomes it comes in the bag with the frozen broccoli?  Yes I do, and look again.  It’s not white, it’s a wonderful shade of ivory with tints of green in the stem.  It’s the combination of broccoli and cabbage.  A wonderful nutty flavor, with a smooth texture, it’s no wonder restaurants have started substituting it for mashed potatoes.

So how does this help your business?  Easy, go to the store, buy some cauliflower, follow one of the recipes at the bottom of this blog, and be pleasantly surprised.  Don’t you want your customers to be pleasantly surprised when they visit your store or use your services?  I do, and so I am becoming cauliflower.

Branching out is one of the easiest ways to turn your business around.  Just as cauliflower is made up of several branches of yummy clusters, so can your business offer many alternatives to it’s client or customer.  Many times I hear clients talk about new avenues they’ve thought of in the past or always wanted to try, but they then shake it off as if it was an incredulous thought, too grand for their business.  Sometimes it is these ideas that could open new roads and possibilities.  A bar that puts in a kitchen, a salon and day spa that treats every customer as if they are there for the full treatment.

Are you one of many of a type of business, a seemingly plain vegetable among the many colorful ones?  Sure you could be flashy and change your logo, or your ad strategy.  Or you could focus on being consistent, and letting the quality of your business speak for itself.  Spending your time and money on flashy new ads and out of the box promotions are not the way to invest in a business.  You can bring in all the new customers you want, but if you can’t keep them coming back and you’re losing your regulars, then you’re not making any money.  It’s the one in one out strategy that bars use to keep numbers down for the fire marshall.  They hate seeing the one leave, because he was spending more money to keep the party going, then the new one who is walking in will spend all night. The new clients you bring in aren’t as loyal as the ones that have been sticking by you in these rough economic times.

So now to the best part about cauliflower!  It’s an amazing anti-cancer vegetable.  It has at least 2 identifiable chemicals that fight tumor growth and cancer in general.  I didn’t even know that until I researched it for this blog!  No I’m not telling you to fight cancer, I’m telling you to surprise yourself and your customers with what you are capable of.  Pitch some of your new ideas to your most loyal customers and see how they react.  Want to add a new service  or product?  Offer it to your best customers or the ones who would benefit the most from it.  Just one positive experience could be what you need to make the decision to offer it to everyone.

The recipes below are simple and surprising.  They accentuate the natural goodness of the cauliflower.  Try one out and while you eat make a list of products or services that you can add to your business that will only improve the nature of your business, without changing your quality.  I myself just ate a delicious dinner with cauliflower and brussel sprouts.  Brussel Sprouts?  Oh yes, but that is for another day and another blog.

Recipes

Roasted Cauliflower (what I just ate)

Roasted Curried Cauliflower

Cream of Cauliflower and Stilton Soup

Cauliflower Cheddar Gratin

How to handle the first bomb

It’s going to happen, you’re going to have an event that just bombs. No one shows up, or everyone shows but no money is made. How do you handle this? Simple, you try again. Sometimes you’re just not going to have a great event, that doesn’t mean they’ll all fail.