Ah Cauliflower, the often overlooked, delicious alternative for so many vegetables.  That’s right cauliflower. I know what you’re thinking.  Does she mean the boring white vegetable that I sometimes eat becomes it comes in the bag with the frozen broccoli?  Yes I do, and look again.  It’s not white, it’s a wonderful shade of ivory with tints of green in the stem.  It’s the combination of broccoli and cabbage.  A wonderful nutty flavor, with a smooth texture, it’s no wonder restaurants have started substituting it for mashed potatoes.

So how does this help your business?  Easy, go to the store, buy some cauliflower, follow one of the recipes at the bottom of this blog, and be pleasantly surprised.  Don’t you want your customers to be pleasantly surprised when they visit your store or use your services?  I do, and so I am becoming cauliflower.

Branching out is one of the easiest ways to turn your business around.  Just as cauliflower is made up of several branches of yummy clusters, so can your business offer many alternatives to it’s client or customer.  Many times I hear clients talk about new avenues they’ve thought of in the past or always wanted to try, but they then shake it off as if it was an incredulous thought, too grand for their business.  Sometimes it is these ideas that could open new roads and possibilities.  A bar that puts in a kitchen, a salon and day spa that treats every customer as if they are there for the full treatment.

Are you one of many of a type of business, a seemingly plain vegetable among the many colorful ones?  Sure you could be flashy and change your logo, or your ad strategy.  Or you could focus on being consistent, and letting the quality of your business speak for itself.  Spending your time and money on flashy new ads and out of the box promotions are not the way to invest in a business.  You can bring in all the new customers you want, but if you can’t keep them coming back and you’re losing your regulars, then you’re not making any money.  It’s the one in one out strategy that bars use to keep numbers down for the fire marshall.  They hate seeing the one leave, because he was spending more money to keep the party going, then the new one who is walking in will spend all night. The new clients you bring in aren’t as loyal as the ones that have been sticking by you in these rough economic times.

So now to the best part about cauliflower!  It’s an amazing anti-cancer vegetable.  It has at least 2 identifiable chemicals that fight tumor growth and cancer in general.  I didn’t even know that until I researched it for this blog!  No I’m not telling you to fight cancer, I’m telling you to surprise yourself and your customers with what you are capable of.  Pitch some of your new ideas to your most loyal customers and see how they react.  Want to add a new service  or product?  Offer it to your best customers or the ones who would benefit the most from it.  Just one positive experience could be what you need to make the decision to offer it to everyone.

The recipes below are simple and surprising.  They accentuate the natural goodness of the cauliflower.  Try one out and while you eat make a list of products or services that you can add to your business that will only improve the nature of your business, without changing your quality.  I myself just ate a delicious dinner with cauliflower and brussel sprouts.  Brussel Sprouts?  Oh yes, but that is for another day and another blog.

Recipes

Roasted Cauliflower (what I just ate)

Roasted Curried Cauliflower

Cream of Cauliflower and Stilton Soup

Cauliflower Cheddar Gratin

Advertisements