So often clients take for granted that their business is clearly defined or understood by the general public. If someone doesn’t know what you do, or has the wrong impression, why would they use you. The key is to always be educating them, and sometimes that means hiring a teaching assistant. That’s where a promoter or marketing firm comes into play. Let them become your gardner, they can sow the seeds of new business.
Trying to fight a fire when you’re not a firefighter is an exercise in futility and dangerous. So is wading into the world of promotions and marketing without any training. Every day new companies pop up that promise quick results. Your company is not a product on an infomercial so why hire someone who will treat it like one. A good client/marketer relationship is key to succeed where others will fail.
So how do you know if you’re picking the right one? Well some of it is a gut instinct, if you don’t like someone or the way they talk about their business or yours, don’t hire them. Just because they are successful, doesn’t mean they’ll be successful for you. A promoter or marketing firm should be as excited about your business as you are. They should be invested in its performance. Local companies are going to be more effective as well, because they know the market and live in the community.
Can you get online, post your info, and sign up for several sites? Sure. But do you have time to manage the information once it’s out there? Take what you make in a year (if you own your company and don’t take a salary, use your gross profit) and divide it by 8,760 (total hours in a year) that is how much you are worth on an hourly salary. Want an even bigger number? Divide by 2920 (total work hours based on an 8 hour day). Is it worth your time to sit at the computer online all day, or would you rather pay an expert in the field who can maximize their time and your money with targeted posts and pages.
We are beyond the age of websites. Everyone has a dot.com name. I just bought my own name as a domain today, it was still available, so why not? It doesn’t mean that now I’m famous or that my business is going to grow exponentially. Navigating the mine field that is Social Networking, is not for everyone. It’s like the old adage sometimes you have to spend money to make money.

Other Resources
PR Sarah Evans
Behind the Creative Curtain
Open Forum by American Express

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